Field Reports

Field Reports

Field Reports


Field Reports

Field Reports

This is a case study about The Dyrt: Tent & RV Camping App

The Dyrt   is a web, iOS, and Android app focused on making the outdoors accessible for all. Often pitched as Yelp! for camping, it is driven by a community of outdoors people submitting campground reviews. The platform includes a robust search + filter interface with a Mapbox powered map view.

ROLE

Product Designer

DELIVERABLES

Wireframes & Prototypes

Imagine two campgrounds on either side of a valley.

Both have views overlooking the river, level tent sites, and a good balance of sun & shade. You know one of them has cell phone service. You're unsure about the other.

Which campground will you choose?

The Problem(s)

Campers want to know if they should expect cell phone coverage wherever they go camping.

Existing cell phone data is structured as Available or Unavailable and lacks a qualitative scale.

Better cell phone coverage data is discussed in The Dyrt's forums & Facebook groups and is a frequent topic of support requests.

Requirements

Requirements

Requirements

Requirements

Requirements

Requirements

Requirements

Requirements

1. Measure connection speed

If a user opens the app while at a campground, we have the ability to determine if they are at or near a campground in our database & use their device to measure the network connection speed at that location.

2. Gather data

When any user opens any app, opportunity is created. We can empower our community to contribute reliable campground information by asking pertinent questions while they're on-site.

Ideate

Ideate

Ideate

Ideate

Ideate

Ideate

Ideate

Ideate

User Flows

Sketching is my go-to at this stage. Holding up a sheet of paper to share with a remote team always makes for a good laugh ;) As we refined our design system it became easier to imagine existing components filling in the lines.

Since users are conducting a measurement and not a test, there cannot be a failed state–only a reading of 0–a small difference that simplifies the user flow.

As we worked through the cell coverage problem, we could no longer ignore the legacy review flow. I explored connecting the speed test experience to an updated review flow.

Amenities vs. Reviews

The Dyrt has a few different flows for users to submit information and media about a campground.

Included in those flows are the amenities questions: twenty-six campground attributes for which a user can tell us yes, no or unknown.

Prototyping

Prototyping

Prototyping

Prototyping

Prototyping

Prototyping

Prototyping

Prototyping

Pattern Audit

The Field Report flow is the third wizard experience in the app, including the Add Review and Trip Planner flows. The navigation controls were inconsistent among the existing two. It was time to herd some cats before introducing a third flow.

The senior product designer and I audited the placement of all the next, back, >, cancel, close and close-x buttons in the native app. We established guidelines for the placement of the controls.

Motion & Delight

Once we concluded that we would not bundle the field report with the add review flow, I started exploring how we might ask all twenty-six amenities questions.

Bringing it all together

I collaborated with our staff illustrator in the higher levels of fidelity.

It was a great experience thinking about how to use an element of the illustration to communicate system status and what an "album cover" for this experience might be.

Implement & Measure

Implement & Measure

Implement & Measure

Six Months Later

Since launching Field Reports we've received 13K reports, each with a network performance metric, and an average of 7 amenities data points.

Reflect

Reflect

Reflect

Reflect

Reflect

Reflect

Reflect

Reflect

Did we solve the problem?

We are moving in the right direction. All campgrounds on The Dyrt have an Available or Unavailable value for each of the four major cell phone networks. A growing number of campgrounds show a qualifier of Poor, Fair or Good for each network.

Campground details - scroll to Stay Connected section to see results of Field Reports network measurements

Risk management

The first idea we have might be the best one, but that's not always the case.

Testing helps diminish business risk. I think we should have tested the Field Reports flow, especially the amenities question interaction.

Editing Answers

In a later sprint focused on the Add a Campground flow–where all amenities questions are also asked–I incorporated a list view that helped users review & edit their answers to the questions.